Sometimes a little trip to the zoo can be helpful. Because nature is often a role model and this is true for the developers at Wörwag too. Tiny little structural components like the ones you find on a butterfly’s wing can interact with the light to create a desired colour effect. Nanostructures make it possible to create dazzling colours. And it’s only a small step from a butterfly’s wing to the pearlescent effect of a paint for vehicle use. At Wörwag, magical effects are achieved without magic, as a result of some very special Swabian character traits – the drive to experiment and try things out, a talent for finding unusual ways to do things and, above all, only being satisfied when perfect results have been achieved.
Colour trends and innovations
The same applies to our search for new colour trends. If you want to stand out, you have to adopt a clear position. Wörwag not only has expertise in new colour trends but also in terms of technical innovation. Feasibility, fitness for series production and process security are just as important for the developers as special gloss and flop effects. The total package is what makes the difference. Our new colour trends thus fulfil all the most demanding requirements for use in the resource-efficient integrated Paint Process (IPP). Sometimes we even let our apprentices to take responsibility for carrying out practical tests. For example, a soon-to-qualify paint engineer might be allowed to mix together his own personal choice for his bike – a pearlescent yellow green.