Wörwag has gained a foothold in Mexico. We’ve opened our offices there in record time, and are right in the thick of things: in San Luis Potosí, where we’ll soon be part of the colorful action as well. Join us now as we form the new subsidiary—the first groundbreaking meeting with new customers, culinary adventures with fiery hot sauces, and a glimpse into the suitcases of our colleagues in International Project Management. And speaking of color… In the future, we’ll all be able to mix car paints ourselves—on a computer screen. Right now we’re working together with car manufacturers so that one day customers will be able to easily select colors with a few clicks of the mouse. Simple as that may sound, that represents a lot of work, a huge pool of data, knowledge, and innovative spirit. We are thinking not only of product improvements but also of the pioneering spirit that has carried us forward for nearly a century and that continues to unleash new potential: breaking new ground, trying things out, thinking outside the proverbial box. That is precisely what the household appliance maker V-Zug has been doing for over 100 years. One-tenth of the staff at this familyrun Swiss company focuses strictly on innovations, and a constant flow of creative product ideas is the result. Have you heard of V-Zug’s “Refresh-Butler”? And why do their dishwashers have a party button?

All of this and more in our new finish edition